New England Distilling
A small, yet highly acclaimed, local distillery wanting some new assets and updates for their brand.
We worked collaboratively with the New England Distilling team to create a brand guide centered around their rich history and utilizing the strong brand assets that they had in place. Here are a few excerpts of the project.
The display typography was selected by studying excerpts from the ephemera of the original family distillery that began 4 generations ago, and then searching out modern versions of them.
A simple logo lock-up was designed as a secondary asset to serve in applications where the more detailed primary logo may not translate.
A very subtle shift from pure black to a softer black was made for the primary logo. The change reduces the contrast and sharpness of the pure black, making the logo slightly more readable. It also adds a slightly vintage feel.
